Rolence, Ninitte. Prabhakaran, Roshni. “Entrapping the Psyche: A Probe into Socio- Humanitarian Aspects of Advertisement”. National Seminar Proceedings of ‘New Trends in Advertising: New Dimensions, New Vistas’.Ed M E Premanand. Pages 77-85. May 2015. ISBN 978- 81- 300- 1684- 9.

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